GENSHIN IMPACT DEVELOPER HIT WITH $20M FINE - TURNS OUT GAMBLING WITH ANIME WAIFUS ISN'T CHILD-FRIENDLY
The FTC has finally caught up with HoYoverse's gacha shenanigans, slapping the Genshin Impact developer with a hefty $20 million fine for allegedly tricking kids into gambling their parents' credit cards away on virtual lottery tickets (LOOK MA, MY GAMBLING ADDICTION HAS ANIME GRAPHICS!).
THE HOUSE ALWAYS WINS
Let's break this down: HoYoverse has been caught with their hand in the cookie jar, allegedly marketing their fancy loot boxes to children while being about as transparent as a brick wall about the actual costs and odds. The company's virtual currency system was apparently so confusing that even calculators needed calculators to figure out the real money costs.
INFLUENCER IMPACT
The complaint alleges HoYoverse spent millions on social media influencers, many popular with children, to promote their game across YouTube, TikTok, and Twitch. Nothing says responsible gaming quite like having streamers showcase the thrill of gambling for rare characters, right? (AND YOU THOUGHT POKEMON CARDS WERE BAD).
THE NEW RULES
Moving forward, HoYoverse will need to:
Block kids under 16 from buying loot boxes without parental permission
Actually show real money prices instead of hiding behind virtual currency
Be honest about those nasty drop rates
Delete personal data collected from kids under 13
Stop acting like a casino with an anime paint job
WHAT HAPPENS NOW
The $20 million fine might sound like pocket change for a company that made billions from players trying to collect virtual waifus and husbandos, but the real impact comes from the new restrictions. HoYoverse will need to completely overhaul how they handle younger players and their precious gacha system.