Microsoft puts rumors to rest: Xbox Game Pass subscription price safe despite Activision Blizzard acquisition
According to recent findings by the UK's Competition and Markets Authority (CMA), Microsoft may raise Game Pass subscription fees following the acquisition of Activision Blizzard, with the company adding games such as Call of Duty to the service.
Microsoft, on the other hand, has issued a clear statement stating that it has no plans to raise prices. "Game Pass prices will not increase as a result of the acquisition, and certainly not to compensate for the significant benefits of Activision games appearing immediately on Game Pass," the company stated.
the past
Microsoft also noted as an example that after acquiring ZeniMax Media, the parent company of Bethesda, it did not raise the price of Game Pass either. The company pointed out that the cost of adding Activision games to Game Pass after the acquisition will be lower, as the company that makes these games will then belong to Microsoft.
Best interest
Furthermore, Microsoft stated that it is in the company's best interest for Game Pass to gain as much traction as possible to attract more games to the service, which requires keeping the subscription price relatively low.
Microsoft also stated that Game Pass subscribers are price-sensitive and that any increase would affect all users, not just those who play Call of Duty.
once a year
Microsoft also wrote how Game Pass subscribers can cancel the service at any time after one month, whereas Call of Duty games are only released once a year. The impact of these releases is short-lived, as gamers lose interest a few months after a new Call of Duty release when the price is raised.
Relief
For the time being, gamers can breathe a sigh of relief knowing that Activision Blizzard's acquisition will have no effect on the price of Xbox Game Pass.
Microsoft's commitment to keeping the service affordable is good news for gamers because it demonstrates the company's commitment to providing high-quality games at reasonable prices.