Call of Duty goes Underground: Microsoft advertises potential Activision Blizzard acquisition in London tube stations

Activision's potential acquisition by Microsoft Blizzard has been making waves in the gaming industry for more than a year, and it appears that the company is going all out with its advertising efforts in order to win the public opinion.

Microsoft is now running digital ads for its Activision Blizzard acquisition at some London tube stations. It comes a month after placing full-page ads in two UK newspapers, and ahead of the CMA’s decision on the deal later this month https://t.co/OYOMDvOsld pic.twitter.com/lbq7ES1mF0

— Tom Warren (@tomwarren) April 13, 2023

Microsoft's latest move is to promote the acquisition in London tube stations, claiming that the acquisition will bring Call of Duty to "150 million more players."

website

The advertisement includes a QR code that links to Microsoft's website for more information. The move comes as Microsoft is still being investigated by various government agencies in connection with the acquisition, with the US Federal Trade Commission suing the company to stop the deal.

optimism

However, it appears that Microsoft has reason to be optimistic, as recent reports indicate that the European Commission will approve the acquisition. On top of that, according to the British Competition and Markets Authority, the acquisition will not harm competition in the gaming sphere.

record-breaking

Microsoft announced its intention to buy Activision Blizzard for a whopping $68.7 billion early last year. If the deal goes through, it will be one of the largest acquisitions in gaming history, with far-reaching implications for the industry.

for now

For the time being, we have to wait and see what happens with the acquisition. However, with Microsoft increasing its advertising efforts, it is clear that the company is committed to making it happen and even quite confident in it.